Eloqua recently announced SmartXchange, an on-demand resource that gives marketers access to marketing best practices, programs and assets from within the Eloqua platform.
Eloqua SmartXchange, which is currently in beta, is intended to facilitate the exchange and rapid deployment of best practices among marketers. SmartXchange appears to offer three categories of marketing assets and support:
- Program templates are available to jumpstart campaign creation, including templates for email, newsletters and landing pages.
- Online collaboration and asset management tools ease coordination of campaign development across distributed marketing teams.
- Eloqua partners—presumably agencies—can provide program assets to their clients through the SmartXchange system.
In essence, the system appears to be an augmentation of asset management, populated with templates for kicking off quick creative. You can find a short overview and datasheet describing the application on Eloqua’s site. http://smartxchange.eloqua.com/
Sourced by: Sandip Patil
Category: marketing automation | 38 Comments »