With the growing popularity of Web access through smart phones, the need to optimize and customize content for mobile users is creating a growing market for design and dev tools that simplify mobile marketing. PhindMe is out of the gate with one of the first self-service mobile marketing suites for marketers and agencies looking to develop marketing content optimized for iPhone, Blackberry, and the new Android platform which will power T-Mobile’s G1 Google Phone.
Recent surveys by Azuki Systems found that four out of 10 Internet users surfed the mobile Web for two or more hours every week, and 62 percent of mobile users surveyed said they either already owned a smart phone or would own one within the next 12 months.
That’s Joe Barone, a former board member of the Mobile Marketing Association, and now an advisor of PhindMe, explaining the primary market driver for their platform. With an estimated 140 million people actively using SMS, the market is clearly sizeable. According to PhindMe, the compelling features of their latest agency-friendly release include:
• Improved mobile Web publishing providing optimized content rendering for any mobile device, including dedicated styles for iPhones, Blackberry and Android-supported devices
• Private label system that manages individual client accounts and provides business client access in a partner-branded portal
• A simplified user interface that supports text campaigns and a content system for creating mobile Web pages and user management features
• New features for client business pages, including a fully wireless carrier-certified permission-based marketing system and an easy, informative sign-up process for users
Now if they can just create a stupidity filter that prevents over-eager agencies and businesses from migrating spam and annoying ads to mobile devices.