For many marketers, search engine optimization is one of those items on your todo list that seems to roll over every cycle and never get addressed. Unless you have a heavy-hitting marketing budget and SEO is critical to keeping your pipeline full, chances are your online traffic isn’t well optimized. It’s like yardwork. It’s something you know needs to get done, but there’s always something else more important to do at the moment.
So I was intrigued when I saw what LotusJump is doing. They offer a $99/month on-demand service that tees up SEO tasks for someone on your team to execute. It’s an interesting position. They’re not providing an SEO service per se–which would be a whole lot more than $99/month. Instead, they’re automating the messy legwork that prevents most marketers from getting SEO done on their own, such as:
It’s a pretty simple concept. If you had all of these opportunities teed up and ready to execute with the click of a mouse, you could farm out the work to people on your team to get it done–and everyone would be the smarter about SEO and your marketing strategy.
So I asked LotusJump for a demo account to see how easy it is. And yes, it is easy. Once you subscribe, you simply enter your web site domain and a list of three keywords or keyword phrases around which you want to optimize. Within minutes, your task list starts to fill with the directories and sites to which you might want to submit your own web site and articles. Most of these directories and sites are indexed in LotusJump’s database, and they have explicit step-by-step instructions for how to submit to each directory, so even an intern could pick up some slack. Within hours, or at least over night, the buzz links and competitive backlinks opportunities start coming in. These are collected as LotusJump scans the Web to find content related to your keywords, and your keyword competitors, that you can leverage by submitting your own comments or posts with links back to your site.
The interface is easy to use, and has basic workflow features for viewing and managing your task list. It’s hard to imagine how it wouldn’t be worth $99/month if you’re one of the many marketers who neither has the budget for outsourcing SEO, or the time to manage in-house SEO tasks. I don’t yet know how the net results would compare to outsourced SEO since we just ran through the setup, but if you’re doing nothing now, it’s not hard to benchmark. Just take a snapshot of your traffic today, run LotusJump for a month, and compare your traffic then.
I definitely like the concept, and I think it’s an interesting market position that likely has a critical mass of prospects. I’m thinking of asking LotusJump to keep our demo account open for a couple of months so we can benchmark traffic and report back on results.