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Direct Marketing - MarketingRev - Tech News for Marketers

October 29th

WrapMail — Turn Employee Emails Into Marketing Mojo

Alex

WrapMail is fairly literal — wrap emails coming out of your domain with things that convey a marketing message. This can be featured products, sales pitches, or just customer communications. This is one of those incredibly obvious ideas that I am sure someone has done before. In theory, this is a good dea. There is no real reason why employees of a company or organization should not an active advocate in every email — a potentially viral and low-cost way to spread the word and communicate effectively with customers, not to mention boost incremental sales. On the other hand, it could get ugly and noisy pretty quickly if the message isn’t kept relatively mellow and the media wrap is not too rich (Do you really want punch the monkey wrappers on corporate email?). By extension, the wrappers could be used not only to sell but also to convey key facts — say about a fundraising campaign for a charity, for example. The terms are quite reasonable — $5 per user per month, unlimited wraps, $50 minimum sign-up commitment, no minimum length of usage. You can use your current domain with emails processed by the WrapMail server. No desktop installs are required — it all lives on the WrapMail servers. Whenever a mail recipient clicks on any of the wrappings, you get an instant alert. For retailers, WrapMail offers rotating product picks. No word on whether it can offer behavioral targeting for its message wraps — that would be amazing. The pay-as-you-go version offers limited reporting capability. The Enterprise version lets you install the software on your own servers inside your own firewall and get more robust analytics and reporting capabilities. Potential problems that I see? You better pray that someone on the same server as you doesn’t get too wrap-happy (Wrap sends emails for multiple accounts off the same server) or else you may end up SpamHaus hell. In the same vein, the whole point of email is to succinctly convey a message so over-loading emails with graphical geegaws clearly runs a risk of ticking off recipients. All of that said, I think smart implementations of this system for retailers or other commercial uses could be very powerful. Here’s what one looks like.

Any WrapMail users out there want to weigh in?

Category: Mobile Marketing, Uncategorized | 6 Comments »