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Multimedia - MarketingRev - Tech News for Marketers

Archive for the 'Multimedia' Category


August 8th

Oovoo Offers a New Way to Connect by Video

Christopher Kenton

It’s a little ironic that many of the hottest social media applications in town are based on a user experience from last century. IM and texting are, well, text. Myspace and Facebook are basic web site communities with no multimedia experience. YouTube is good for video, but the interaction with other people has little no immediacy.  SecondLife is certainly the most interesting, but having some furry fox fish thing show up to your business meedting can be little, um, awkward.

A number of companies are pushing the communications over IP medium in a way that may see more interactive features working their way into social media applications. Oovoo is a new player in this space, currently offering a live Video chat social application that is getting some traction, and for good reason. Oovoo offers live video sessions with up to five simultaneous users, along with chat and file sharing, and also video email. It’s got a slick and user-friendly interface–sort of an IM of the future look–and it’s blindingly simple to use, which is really saying something for a video application these days.  

Unlike other video chat applications, like Userplane, Oovoo is a standalone application that you use in the same way you use an IM client. But with such a slick interface, it’s hard to imagine this won’t be popping up as an application in Facebook or–I wouldn’t hold my breath–LinkedIn.

Oovoo is turning heads, with some Skype users calling it a potential Skype killer. After downloading and installing the beta–completely installed and running in under 5 minutes–I can imagine replacing Skype if they move toward interconnectivity with land line and mobile connectivity. I’m not sure that’s where they want to go, but it’s not a fantasy. You can download the beta at www.oovoo.com, and check out some of the dialog at www.oovooworld.com.

Category: Multimedia | 3 Comments »

February 12th

Papervision Offers 3D Engine for Flash

Christopher Kenton

The Web’s most ubiquitous presentation medium is getting a new boost in 3D imaging from an open source group calling themselves [tag]Papervision3D[/tag]. Their 3D engine, also called Papervision, works with the Flash 8 Image API to render convincing 3D environments without requiring end-users to download or install an additional plugin.

While no one is yearning for a return to the days of superfluously sexy Flash intros for corporate Web sites, 3D rendering holds a lot of promise for product demonstrations and rich application interfaces–especially in the context of near-universal browser compatibility.

Click on the rhino to view a demo using the latest version of Papervision, or visit Papervision.org to see a variety of 3D Flash samples.

Category: Multimedia | 2 Comments »