October 21stWHIM: Serena Software’s Rene Bonvanie
Christopher Kenton
I’m still producing periodic “What’s Happening in Marketing” videos, in partnership with Miner Productions. I was inspired this time by the buzz that Serena Software has been generating with their viral videos and social media programs. When you dig below the surface, the story is even more surprising. Serena isn’t some new startup born on the Web 2.0 front line. In fact, they’ve were around before many of the geeks programming Web 2.0 applications were even born. So how does an old-line software company reinvent itself as a social media innovator, and what do they see in social media that compells such a transformation? I sat down with Rene Bonvanie, the CMO behind Serena’s new marketing efforts to find out.
As always, this video was filmed and produced by the great people at Miner Productions.
I’m still producing periodic “What’s Happening in Marketing” videos, in partnership with Miner Productions. I was inspired this time by the buzz that Serena Software has been generating with their viral videos and social media programs. When you dig below the surface, the story is even more surprising. Serena isn’t some new startup born on the Web 2.0 front line. In fact, they’ve were around before many of the geeks programming Web 2.0 applications were even born. So how does an old-line software company reinvent itself as a social media innovator, and what do they see in social media that compells such a transformation? I sat down with Rene Bonvanie, the CMO behind Serena’s new marketing efforts to find out.
As always, this video was filmed and produced by the great people at Miner Productions.
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November 12th, 2008 at 4:50 pm
This might be a little off subject, but have you looked at seoclientprospectingrobot dot com? Just wondering if you have any reviews of it, I’m thinking of buying a copy, and wanted to see if anyone had bought a copy yet.
March 14th, 2009 at 1:51 am