January 24thWHIM: Baynote’s Jack Jia
Christopher Kenton
In this week’s What’s Happening In Marketing, Baynote’s Jack Jia discusses the concepts behind his company’s Product Recommendation software, which analyzes customer shopping behavior online to make dynamic and accurate recommendations to other customers. As Jia notes in his interview, Baynote doesn’t rely on what consumers say they like, but on what they actually shop for and buy online. Find out why Baynote thinks this approach to applied analytics is so important.
As always, these videos are unpaid content, produced by MarketingRev and our friends at Miner Productions. I found Baynote at the Web 2.0 conference last year–not in some flashy booth, but in a vendor mosh pit of small demo tables. Their value proposition was so intriguing, I sought Jack out for an interview. But don’t take my word for it, judge for yourself.
In this week’s What’s Happening In Marketing, Baynote’s Jack Jia discusses the concepts behind his company’s Product Recommendation software, which analyzes customer shopping behavior online to make dynamic and accurate recommendations to other customers. As Jia notes in his interview, Baynote doesn’t rely on what consumers say they like, but on what they actually shop for and buy online. Find out why Baynote thinks this approach to applied analytics is so important.
As always, these videos are unpaid content, produced by MarketingRev and our friends at Miner Productions. I found Baynote at the Web 2.0 conference last year–not in some flashy booth, but in a vendor mosh pit of small demo tables. Their value proposition was so intriguing, I sought Jack out for an interview. But don’t take my word for it, judge for yourself.