It’s already week two with What’s Happening In Marketing, and this week we’re visiting Matt Roche, CEO of Offermatica. Offermatica is one of the world’s leading optimization companies, offering technologies that help businesses dynamically test and deliver content that resonates most with customers online. As you’ll hear from Matt there are different types of optimization strategies, from multi-variate testing to behavioral targeting and beyond,  but the goal is always the same–to listen to your customers and deliver content that’s most relevant to their interests.

This is a critical area of technology that marketers must understand, and Matt is as incisive and insightful in explaining the technology as any expert in the field. Offermatica also has a great set of resources on its site to explain optimization in more detail.

Once again, hats off to Miner Productions for a great job on video.