In this week’s What’s Happening In Marketing, Baynote’s Jack Jia discusses the concepts behind his company’s Product Recommendation software, which analyzes customer shopping behavior online to make dynamic and accurate recommendations to other customers. As Jia notes in his interview, Baynote doesn’t rely on what consumers say they like, but on what they actually shop for and buy online. Find out why Baynote thinks this approach to applied analytics is so important.

As always, these videos are unpaid content, produced by MarketingRev and our friends at Miner Productions. I found Baynote at the Web 2.0 conference last year–not in some flashy booth, but in a vendor mosh pit of small demo tables. Their value proposition was so intriguing, I sought Jack out for an interview. But don’t take my word for it, judge for yourself.

It’s already week two with What’s Happening In Marketing, and this week we’re visiting Matt Roche, CEO of Offermatica. Offermatica is one of the world’s leading optimization companies, offering technologies that help businesses dynamically test and deliver content that resonates most with customers online. As you’ll hear from Matt there are different types of optimization strategies, from multi-variate testing to behavioral targeting and beyond,  but the goal is always the same–to listen to your customers and deliver content that’s most relevant to their interests.

This is a critical area of technology that marketers must understand, and Matt is as incisive and insightful in explaining the technology as any expert in the field. Offermatica also has a great set of resources on its site to explain optimization in more detail.

Once again, hats off to Miner Productions for a great job on video.

A few months back, I started interviewing a series of thought-leaders in marketing technology to gain their insights on the trends that are reshaping the practice of marketing. Over the next few weeks, we’ll roll out the videos, beginning first with John Girard, the CEO of the Web Content Management company Clickability. 

By way of full disclosure I should say that John is a good friend of MarketingRev. However, this video is not paid content. John simply agreed to be the first subject of this series to help get it off the ground, and he’s been an enthusiastic supporter of the concept.

These videos were produced with the help of the talented video team at Miner Productions. Thanks everyone–great work!