May 24th

Worldwide Concierge Site and Service Announced

Christopher Kenton

I have to admit it took me a minute to figure out the relevance of this new mobile service and Web site for marketers. At first I thought the submission was yet another bit of spam. But a company profile and announcement came in for Concierge deLuxe–a global high-brow concierge service based in America that networks concierge providers in 80 countries. You can use the service to get a quick seat at a restaurant with a month-long waiting list, gain tickets to a sold out show or, if you’re in the mood, rent a luxury yacht for a weekend cruise on the Rhone.

Yeah, it’s a far cry from mobile advertising platforms and web analytics, but when I stopped to think about the times I’ve needed to entertain and impress an executive, or fix an impossible mess at an important event, I can definitely see the need to have a service like this in your back pocket. At $600 a year membership, plus expenses for any services you request, it’s a far cry cheaper than many alternatives.

Concierge deLuxe is launching with a private Intranet connecting 150 Concierges around the world to provide 24/7 support, connecting either by mobile device or standard telephone. Their mobile concierge service promises location-based information about local restaurants, shopping and entertainment, with access available through a personal assistant.

I have to say when I tried to call, the phone rang through to an answering service. Not the best start for a high-end concierge. But the concept is interesting, and if you’re in a business where you’ve got to support high-rolling customers or partners, it’s a well placed bet to have a concierge you can call on. Just do your due diligence before you buy a membership.

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