March 27thAdMob Funding Focuses Attention on Mobile Ad Space
Christopher Kenton
Mobile ad server [tag]AdMob[/tag] has raised $15M in funding in a second round led by Accel Partners, leading to anticipation of a tipping point in mobile advertising. According to Venture Beat, AdMob alone has served 1.6 billion ads in the past year, while competitor Third Screen claims to serve 350 million ads per month. While Third Screen serves enterprise clients like Ford and Fox, AdMob focuses on smaller businesses, serving a network of 1200 publishers in 160 countries. Advertisers can purchase ads across a range of mobile content channels including news, entertainment downloads and special interest communities.
The race for dominance among startups in the mobile ad market also includes [tag]Enpocket[/tag], Ad Infuse, Millenial Media, Rhythm New Media. Their business strategies range from a focus on the reach of their network, to a focus on the added value technology and services they provide to assist advertisers. Enpocket, for example, offers a range of creative services and technologies to create and target ads.
Mobile ad server [tag]AdMob[/tag] has raised $15M in funding in a second round led by Accel Partners, leading to anticipation of a tipping point in mobile advertising. According to Venture Beat, AdMob alone has served 1.6 billion ads in the past year, while competitor Third Screen claims to serve 350 million ads per month. While Third Screen serves enterprise clients like Ford and Fox, AdMob focuses on smaller businesses, serving a network of 1200 publishers in 160 countries. Advertisers can purchase ads across a range of mobile content channels including news, entertainment downloads and special interest communities.
The race for dominance among startups in the mobile ad market also includes [tag]Enpocket[/tag], Ad Infuse, Millenial Media, Rhythm New Media. Their business strategies range from a focus on the reach of their network, to a focus on the added value technology and services they provide to assist advertisers. Enpocket, for example, offers a range of creative services and technologies to create and target ads.