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txtNation Powers a Whirlwind of Mobile Innovations - MarketingRev - Tech News for Marketers

March 12th

txtNation Powers a Whirlwind of Mobile Innovations

Christopher Kenton

[tag]txtNation[/tag] is on a tear. As one of the fastest growing technology companies in the UK, txtNation is spinning off products and partnerships across an impressive array of platforms, industries and regions. One day they’re announcing a partnership to stream video to mobile devices in Europe, the next day they’re announcing a mobile chat service in Africa, or an interactive voice response system in Nepal. They build a wide array of innovative mobile solutions including payment systems, messaging systems, and, of course, marketing systems.

txtNation’s marketing platform, mFusion, enables a wide variety of messaging and promotion campaigns based on txtNation technology, including bulk messaging, tickets and coupons, contests and quizes, newsletters, auctions, subscriptions, and location based services. They also have a mobile marketing services group with a lot of Fortune 500 and Global 2000 clients, including McDonald’s, AOL, IBM and Red Bull, so they’ve got a lot of experience to draw on in building mobile marketing programs. But I suspect the main attraction for their mobile services group is that they’re joined at the hip to the technology group, so they can build new components to enable innovative campaigns, leveraging their billing and messaging tools.

The case studies on the mFusion site are pretty weak, but click through the solutions descriptions on the side navigation. It’s a good overview of mobile marketing capabilities, and a good nest of ideas to spark a creative brainstorming session.

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