Comments on: Making Sense of RSS: What Marketers Should Know http://www.marketingrev.com/2007/03/05/making-sense-of-rss/ Tech News for Marketers Thu, 09 Sep 2010 15:07:16 +0000 http://wordpress.org/?v=2.6.2 By: SimpleFeed Unlocks RSS Power for Marketers - MarketingRev - Tech News for Marketers http://www.marketingrev.com/2007/03/05/making-sense-of-rss/#comment-14 SimpleFeed Unlocks RSS Power for Marketers - MarketingRev - Tech News for Marketers Wed, 07 Mar 2007 21:14:26 +0000 http://www.marketingrev.com/2007/03/05/making-sense-of-rss/#comment-14 [...] Filtered Web Search   « Making Sense of RSS: What Marketers Should Know [...] [...] Filtered Web Search   « Making Sense of RSS: What Marketers Should Know [...]

]]> By: Christopher Kenton http://www.marketingrev.com/2007/03/05/making-sense-of-rss/#comment-13 Christopher Kenton Tue, 06 Mar 2007 18:10:41 +0000 http://www.marketingrev.com/2007/03/05/making-sense-of-rss/#comment-13 It's fascinating to watch RSS ramp up. It's been around for a long time, relegated for most consumers to the standalone news reader. But now that it's proven its usefulness, and is being rolled into IE, Firefox, Vista, Outlook, Yahoo!--it seems like it's suddenly everywhere--it's incredible to watch how flexibly it can be evolved and adpated. Yahoo Pipes? Wow. Secure RSS feeds? Very interesting. As Mark commented in the interview, a lot of great new business models are becoming viable. It’s fascinating to watch RSS ramp up. It’s been around for a long time, relegated for most consumers to the standalone news reader. But now that it’s proven its usefulness, and is being rolled into IE, Firefox, Vista, Outlook, Yahoo!–it seems like it’s suddenly everywhere–it’s incredible to watch how flexibly it can be evolved and adpated. Yahoo Pipes? Wow. Secure RSS feeds? Very interesting. As Mark commented in the interview, a lot of great new business models are becoming viable.

]]> By: John Dawson http://www.marketingrev.com/2007/03/05/making-sense-of-rss/#comment-12 John Dawson Tue, 06 Mar 2007 18:00:11 +0000 http://www.marketingrev.com/2007/03/05/making-sense-of-rss/#comment-12 As a consumer i've fallen in love with RSS - i love the fact that content becomes king and as a reader, i can focus on the info rather than have to deal with 1000's of different websites look & feel. In this sense it's democratising info along with other technologies. From the POV of marketers, RSS will provide some great insight into which are the key pieces of info which trigger user response - RSS allows us to track what info a consumer is exposed to (as far as we know) and at which point they made a decision. It's a very interesting new medium. As a consumer i’ve fallen in love with RSS - i love the fact that content becomes king and as a reader, i can focus on the info rather than have to deal with 1000’s of different websites look & feel. In this sense it’s democratising info along with other technologies.

From the POV of marketers, RSS will provide some great insight into which are the key pieces of info which trigger user response - RSS allows us to track what info a consumer is exposed to (as far as we know) and at which point they made a decision. It’s a very interesting new medium.

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