Comments on: Making Sense of RSS: What Marketers Should Know

By: Randell Bellanger

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By: SimpleFeed Unlocks RSS Power for Marketers - MarketingRev - Tech News for Marketers

Wed, 07 Mar 2007 21:14:26 +0000

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By: Christopher Kenton

Christopher Kenton — Tue, 06 Mar 2007 18:10:41 +0000

It’s fascinating to watch RSS ramp up. It’s been around for a long time, relegated for most consumers to the standalone news reader. But now that it’s proven its usefulness, and is being rolled into IE, Firefox, Vista, Outlook, Yahoo!–it seems like it’s suddenly everywhere–it’s incredible to watch how flexibly it can be evolved and adpated. Yahoo Pipes? Wow. Secure RSS feeds? Very interesting. As Mark commented in the interview, a lot of great new business models are becoming viable.

By: John Dawson

John Dawson — Tue, 06 Mar 2007 18:00:11 +0000

As a consumer i’ve fallen in love with RSS - i love the fact that content becomes king and as a reader, i can focus on the info rather than have to deal with 1000’s of different websites look & feel. In this sense it’s democratising info along with other technologies.

From the POV of marketers, RSS will provide some great insight into which are the key pieces of info which trigger user response - RSS allows us to track what info a consumer is exposed to (as far as we know) and at which point they made a decision. It’s a very interesting new medium.