March 5thMaking Sense of RSS: What Marketers Should Know
Christopher Kenton
RSS is one of the most important Web technologies for marketers to understand. It’s a way to syndicate and distribute all kinds of content easily over the Internet, and with RSS readers embedded in just about every browser, as well as the new versions of Outlook and Windows, consumer adoption of RSS is accelerating. Users can choose their own content from any publishing source, and aggregate it for viewing in their own reader, on a device of their choosing, on their own terms. It’s no longer enough for marketers to know what it takes to drive traffic to their Web site. Marketers must learn the opportunities and challenges of leveraging RSS to syndicate their content and distibute it to viewers.
In this inaugural edition of MarketingRev videocasts, dubbed RevTube with sufficient irony, I sat down with Mark Carlson, CEO of [tag]SimpleFeed[/tag], to define the fundamentals of RSS, and what marketers need to know about this mission critical technology. SimpleFeed is at the forefront of helping marketers leverage RSS technology and we’ll profile them later in the week.
[flv:http://www.marketingrev.com/wp-content/videos/SimpleFeed.flv 352 240]
RSS is one of the most important Web technologies for marketers to understand. It’s a way to syndicate and distribute all kinds of content easily over the Internet, and with RSS readers embedded in just about every browser, as well as the new versions of Outlook and Windows, consumer adoption of RSS is accelerating. Users can choose their own content from any publishing source, and aggregate it for viewing in their own reader, on a device of their choosing, on their own terms. It’s no longer enough for marketers to know what it takes to drive traffic to their Web site. Marketers must learn the opportunities and challenges of leveraging RSS to syndicate their content and distibute it to viewers.
In this inaugural edition of MarketingRev videocasts, dubbed RevTube with sufficient irony, I sat down with Mark Carlson, CEO of [tag]SimpleFeed[/tag], to define the fundamentals of RSS, and what marketers need to know about this mission critical technology. SimpleFeed is at the forefront of helping marketers leverage RSS technology and we’ll profile them later in the week.
[flv:http://www.marketingrev.com/wp-content/videos/SimpleFeed.flv 352 240]
As a consumer i’ve fallen in love with RSS - i love the fact that content becomes king and as a reader, i can focus on the info rather than have to deal with 1000’s of different websites look & feel. In this sense it’s democratising info along with other technologies.
From the POV of marketers, RSS will provide some great insight into which are the key pieces of info which trigger user response - RSS allows us to track what info a consumer is exposed to (as far as we know) and at which point they made a decision. It’s a very interesting new medium.
March 6th, 2007 at 10:00 am
It’s fascinating to watch RSS ramp up. It’s been around for a long time, relegated for most consumers to the standalone news reader. But now that it’s proven its usefulness, and is being rolled into IE, Firefox, Vista, Outlook, Yahoo!–it seems like it’s suddenly everywhere–it’s incredible to watch how flexibly it can be evolved and adpated. Yahoo Pipes? Wow. Secure RSS feeds? Very interesting. As Mark commented in the interview, a lot of great new business models are becoming viable.
March 6th, 2007 at 10:10 am
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March 7th, 2007 at 1:14 pm