RSS is one of the most important Web technologies for marketers to understand. It’s a way to syndicate and distribute all kinds of content easily over the Internet, and with RSS readers embedded in just about every browser, as well as the new versions of Outlook and Windows, consumer adoption of RSS is accelerating. Users can choose their own content from any publishing source, and aggregate it for viewing in their own reader, on a device of their choosing, on their own terms. It’s no longer enough for marketers to know what it takes to drive traffic to their Web site. Marketers must learn the opportunities and challenges of leveraging RSS to syndicate their content and distibute it to viewers.
In this inaugural edition of MarketingRev videocasts, dubbed RevTube with sufficient irony, I sat down with Mark Carlson, CEO of [tag]SimpleFeed[/tag], to define the fundamentals of RSS, and what marketers need to know about this mission critical technology. SimpleFeed is at the forefront of helping marketers leverage RSS technology and we’ll profile them later in the week.
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