Following the acquisition of web analytics firm Sane Solutions last year, [tag]Unica[/tag] launched Affinium NetInsight, an enterprise web analytics solution to round out its line up of enterprise marketing management solutions. In the seven months since NetInsight was added to the Affinium suite, it’s been gaining a lot of momentum as a turnkey web analytics solution with a reputation for ease of use and powerful reporting.

Last week, NetInsight was selected by Reed Business Information, one of the largest publishers of industry journals in the U.S., which followed directly on the heels of NetInsight’s ranking among top analytics vendors by JupiterResearch.

Among the strengths cited by Jupiter, NetInsight offers an open and flexible analytics solution, that dovetails with the rest of the Affinium suite to offer “a complete enterprise marketing management solution,” that helps companies manage brand, relationship and internet marketing, including campaign planning and budgeting, prject management, execution and measurement. As a complete suite Affinium includes cross-channel lead and campaign management, marketing resource management, and web and customer analytics.

There’s a lot of competition in the analytics space, but ease of use and integration with a complete EMM solution are paying off for Unica. Affinium can be purchased as point solutions or as a suite, and can be managed onsite or as a hosted service.

[Disclosure:] I have been writing as an unpaid guest blogger for Unica’s Marketing Consortium blog on the topic of Social Media.