February 16thQwikker Wins 3GSM Award for Mobile Advertising Platform
Christopher Kenton
[tag]Qwikker[/tag] is a content distribution platform for mobile phones, enabling the discovery, downloading and sharing of a wide variety of content, including music, videos, games, ringtones, coupons, and text content. What’s interesting about the platform is that it can serve up content from Web to phone, phone to phone, and also from fixed location to phone, which provides a lot of options for engaging consumers in creative ways.
Qwikker received a Global Mobile Award at this year’s 3GSM World Congress in Barcelona, on the basis of an advertising campaign by Virgin Mobile that used fixed locations at a music festival to serve up free music and video downloads to mobile phone users via bluetooth. Out of 70,000 festival-goers, nearly 30,000 accessed one of 33 Bluetooth servers, or “jacks”, stationed throughout the festival grounds and promoted by posters, flags and stickers. With traffic reporting and analytics, Virgin was able to track the popularity not only of downloaded content, but of physical locations throughout the festival. More than 12,000 users opted in to the campaign, and nearly 5,000 downloaded content.
In addition to 700 physical locations in bars, movie theaters, malls and transportation stations in the U.S. and U.K., Qwikker also provides Qwikker Channels, a free java-based client for mobile handsets that enables delivery of branded on-demand content through any available connection, including Bluetooth, WAP and SMS.
Qwikker is funded by Sequoia Capital, Enterprise Venture Partners, and TeliaSonera. They maintain a blog that provides a useful inside view on their corner of the mobile marketing space.
[tag]Qwikker[/tag] is a content distribution platform for mobile phones, enabling the discovery, downloading and sharing of a wide variety of content, including music, videos, games, ringtones, coupons, and text content. What’s interesting about the platform is that it can serve up content from Web to phone, phone to phone, and also from fixed location to phone, which provides a lot of options for engaging consumers in creative ways.
Qwikker received a Global Mobile Award at this year’s 3GSM World Congress in Barcelona, on the basis of an advertising campaign by Virgin Mobile that used fixed locations at a music festival to serve up free music and video downloads to mobile phone users via bluetooth. Out of 70,000 festival-goers, nearly 30,000 accessed one of 33 Bluetooth servers, or “jacks”, stationed throughout the festival grounds and promoted by posters, flags and stickers. With traffic reporting and analytics, Virgin was able to track the popularity not only of downloaded content, but of physical locations throughout the festival. More than 12,000 users opted in to the campaign, and nearly 5,000 downloaded content.
In addition to 700 physical locations in bars, movie theaters, malls and transportation stations in the U.S. and U.K., Qwikker also provides Qwikker Channels, a free java-based client for mobile handsets that enables delivery of branded on-demand content through any available connection, including Bluetooth, WAP and SMS.
Qwikker is funded by Sequoia Capital, Enterprise Venture Partners, and TeliaSonera. They maintain a blog that provides a useful inside view on their corner of the mobile marketing space.