February 8thHardMetrics Announces Marketing Performance Manager
Christopher Kenton
Leveraging its experience in business process analytics, [tag]HardMetrics[/tag] has announced the release of Marketing Performance Manager (MPM), a  marketing analytics application designed to be managed by marketing end-users without dependence on IT. MPM’s “self-service” application promises to help marketers execute closed-loop marketing programs by rapidly correlating campaign performance with sales and financial data. MPM’s outcome analysis would help marketers analyse and refine campaign performance and demonstrate marketing’s contribution to company revenue and profitabiliy.
Amid a growing field of marketing dashboards and analytics tools, HardMetrics’ value proposition is “eliminating at least 80% of the time, effort and cost involved in closed-loop marketing.” This is acheived through HardMetrics’ “codeless implementation” which allows marketers themselves to input data sources, define dashboards, scorecards and reports, and drill down into data analysis. HardMetrics approaches integration across departments and data sources by eliminating many of the complex steps required to migrate and transform data, and processing data as close to the source as possible, which eases integration and maintains data quality.
HardMetrics MPM offers marketing dashboards, scorecards, reports and alerts drawn from any marketing campaign management platform, or other data source, including the ubiquitous Excel spreadsheet. The application will capture response rates, open rates, lead scoring, event attendance, click-through rates, conversion, as well as any user-defined metrics. It also enables an automatic roll-up of individual campaign metrics into broader Key Performance Indicators.
The software is offered as both an installed application and a hosted service.
Leveraging its experience in business process analytics, [tag]HardMetrics[/tag] has announced the release of Marketing Performance Manager (MPM), a  marketing analytics application designed to be managed by marketing end-users without dependence on IT. MPM’s “self-service” application promises to help marketers execute closed-loop marketing programs by rapidly correlating campaign performance with sales and financial data. MPM’s outcome analysis would help marketers analyse and refine campaign performance and demonstrate marketing’s contribution to company revenue and profitabiliy.
Amid a growing field of marketing dashboards and analytics tools, HardMetrics’ value proposition is “eliminating at least 80% of the time, effort and cost involved in closed-loop marketing.” This is acheived through HardMetrics’ “codeless implementation” which allows marketers themselves to input data sources, define dashboards, scorecards and reports, and drill down into data analysis. HardMetrics approaches integration across departments and data sources by eliminating many of the complex steps required to migrate and transform data, and processing data as close to the source as possible, which eases integration and maintains data quality.
HardMetrics MPM offers marketing dashboards, scorecards, reports and alerts drawn from any marketing campaign management platform, or other data source, including the ubiquitous Excel spreadsheet. The application will capture response rates, open rates, lead scoring, event attendance, click-through rates, conversion, as well as any user-defined metrics. It also enables an automatic roll-up of individual campaign metrics into broader Key Performance Indicators.
The software is offered as both an installed application and a hosted service.