Chris Saad, Co-Founder and CEO of [tag]Faraday Media[/tag] , the company behind the Touchstone Attention Management Engine, launched the Media 2.0 Working Group today. The group includes a growing spectrum of influential developers, marketers, media representatives and commentators, organized to discuss, debate–and ultimately to help shape–the accelerating transformation of the media industry and the growth of social media.

“The Media 2.0 Workgroup is a group of industry commentators, agitators and innovators who believe that the phenomena of democratic participation will change the face of Media Creation, Distribution and Consumption. Join the conversation…”

Currently, the working group’s web site provides an aggregated feed of articles and postings from more than a dozen industry vocies–a list that is apparently growing rapidly after the buzz from its launch today. Given the growing excitement around social media and its impact on marketing, this promises to be an important listening post for emerging trends.